both campaigns agree with. this obama actually has the advantage in population in electoral votes even though romney has more states in that count. that leaves 14 states, nine of which are the battle grounds in which this campaign is basically being waged. that's where the appearances are. that's where the money is being spent. there are an additional five states, michigan is among them, pennsylvania, new mexico, arizona, where the sides don't agree that their foregone conclusions they're not really spending a great deal of resources. those nine states, they've been consistently those nine states over the course of the year. i think that's one of the things that's most interesting, it's been narrow and consistent throughout the year. >> so andy, this new report that mitt romney and the gop are really doubling and tripling their ad buys in several of the swing states with 24 days to go until the election, how much impact does all this ad money really have on voters? >> well, voters especially in those nine battl